BRANDING A LEADING CONSTRUCTION AND ENGINEERING COMPANY
SEMBAWANG ENGINEERS AND CONSTRUCTORS
Established in 1982, Sembawang Engineers and Constructors is a leading world-class engineering and construction company in South East Asia with its headquarter in Singapore.
MAN GREY were engaged to develop a corporate tagline to define the Brand’s commitment to innovation and technology, a message which has been communicated across multi-media platforms. Scope of work delivered include a 40 second TV commercial for broadcast on BBC World News and Bloomberg Asia-Pacific, corporate videos and brochures with an App development.
A 100-page special edition book has been authored, designed and published to commemorate the company’s achievement of building one of the world’s most challenging underground transport projects, Singapore’s MRT Circle Line 5 Stations and Twin Tunnels.
