LAUNCH OF FIRST BRAND PRODUCT BROCHURE
Four Seasons Hotel is a prestige brand known around the world for their luxury properties and personal service.
A Four Seasons Hotel experiences and products brochure would be launched for the first time to catalogue their premium branded products and gourmet food experiences for the winter festive holiday. The theme for the brochure was a traditional Christmas and the introduction of the brand’s fund-raising mascot for charity ‘Charlie Bear’.
The distinctive entrance of the hotel where guests receive their welcome into the property became the focus for a panoramic illustration evoking the hotel’s festivities with the arrival of Charlie Bear. The theme would be carried through to various collateral to include the design and production of printed and digital materials as well as direction for product photography and copy writing.