FINE DINNING AND ARTS IN HISTORICAL FOREIGN EMBASSY
Located in the elegant quadrangle of two-story buildings in Beijing, the Legation Quarter was built as the US Embassy in 1903. It was subsequently restored to house a range of internationally acclaimed restaurant brands and as a venue for the arts.
The master brand identity reflect the strong attributes of the building, rich history and tradition, whereby other brands reside as a destination for fine dining and culture.
The European architectural features of the Legation Quarter building distinguishes it from the many other historic sites in Beijing. Taking the building as the master logo creates opportunity for faster brand recognition to be built, in particular when applied across vehicle livery and advertising.