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RETAIL BRANDING
AMAGANSETT, LONDON
Amagansett is the name of a men’s smart casual clothing retail company. The concept of the brand is inspired by the relaxed and sporty clothing bourne from a sophisticated lifestyle on this green island 99 miles outside New York and characterised by windswept powdery white beaches, summer houses, nautical country clubs and wineries.
The development and design of a master brand identity has been applied to signage, multiple merchandising surfaces and packaging.
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